About Me

Coach Triple A

Lead Coach

Ade A. Adefemi popularly known as Coach Triple A, a UK Certified Executive Business and Life Coach, Performance Strategist as well as Business Psychologist who works closely with Executive Directors, Managers, General Managers, CEOs, and Heads of Human Resource, to help them bring out the best performance in themselves and their people every day. He uses mainly psychological tools and is well experienced in them with amazing testimonials; tools such as Coaching, Workplace Therapy, Neuro-Linguistics Programming and Business Psychology

Triple A, has helped African organizations and individuals move from a lower level of performance, to a higher one. He has about 11 years’ experience and has developed expertise in fields such as:

  • Executive Coaching
  • Business Psychology
  • Life & Peak Performance Coaching
  • Neuro-Linguistics Programming
  • Management Development
  • Leadership Development & Team Effectiveness
  • Marketing Communications & Sales Excellence
  • Media & Communication
  • Emotional Mastery
  • Youth Advisory

Even though he is a well sought after coach, adviser, and consultant to many high performing individuals and organizations in Africa, you won't believe he sometimes still sneaks out of bed to catch up on his favourite Telemundo series late at night when his wife is fast asleep. He constantly helps to turn business and working class Africans into lifetime warriors, by helping them identify their true potentials and consistently move to their next level. He serves on the board of various thriving African businesses and serves as a resource person to other worthwhile causes around the continent.

He has appeared on several Radio and TV Stations as well as other media platforms as a respected expert on matters of success, personal development, leadership development, emotional and psychological well-being, love and relationship. He is happily married to his girlfriend Mobola Ade-Adefemi, A Digital Marketing Strategist, Social Entrepreneur and Anti-food Waste Advocate.


Sagi Kalev once said "A great coach tells you what you need to hear not what you want to hear". Coach Triple A pushed me to write out my Vision for (Home of the Indulgence) and also helped me to understand the difference between goals and vision via his YouTube videos. Before meeting Coach Triple A, I had an idea of where I was going (vision) but I honestly did not have a road map to achieving it but now, my case is different.
Ilefe Ozigbo (Fashion Entrepreneur and Celebrity Fashion Accessories Stylist).

My Life Journey

Ade A. Adefemi popularly known as Coach Triple A is Africa’s Foremost Next Level Strategist. He is a UK Certified Performance Improvement and Life Coach as well as a Business Psychologist who helps African organization and individuals move from a lower level of performance, to a higher one.

Triple A started his full-time practice in 2012, in order to help working class and business people in Africa move consistently to their next level of performance by understanding the unique gifts, abilities and opportunities available to them, then coach and help them strategize in order to successfully achieve their dreams according to their unique design.

Today, an Accredited Management Trainer and a UK Certified Neuro-Linguistic Programme Practitioner, he is also a successful Thought Leader, an Innovative Strategist, incredibly blessed with a unique blend of creativity, impact and high energy, Triple A offers a range of programmes from One-On-One Coaching, to Group Coaching, to Management Trainings, to Seminar Facilitation as well Local and International Speaking Engagements.

He sometimes still sneaks to practice some Brand Strategy and Marketing Communications late at night when his wife is asleep.

Video Presentation